AvailableFernando Silvestrin · Senior Creative | Copywriter

Art director turned copywriter.

Fernando is a Brazilian senior creative and award-winning art director who moved into copywriting, bringing 15+ years of campaign thinking along.

He's created campaigns for BMW, Mercedes-Benz, smart, Lidl, NIVEA, STIHL, Adidas, Galp and TAP Air Portugal, working with agencies and production companies including TBWA, Serviceplan, Grey, DDB, JVM, FCB, BarOgilvy, fischerAppelt, Cobblestone, Media.Monks and more.

Outside advertising, Fernando writes fiction and screenplays. He holds an MA in Cinema, has published two short stories and won the 2025 Belas Letras Literary Prize in Lisbon. He's available remote or on-site.

Selected work · 15
  1. 01

    STIHL ALLPRO Battery System • Global Campaign

    For 100 years, STIHL has backed the people who shape the land. For its new high-performance ALLPRO Battery System, the "Charged with next-level power" concept was born. A global campaign for professionals who expect battery power to keep up.

    Watch the film ↗Teaser ↗
  2. 02

    BMW iX2 × Lil Miquela • Global Campaign

    Brought in to sharpen and rewrite the launch film for the new BMW iX2, starring virtual creator Lil Miquela.

  3. 03

    Eucerin Social Media Pitch • Social Strategy

    A social strategy designed to bring skin science into real life through repeatable formats built for Instagram and TikTok. Platform development, series concepts, tone and pitch narrative.

  4. 04

    BMW xDrive • Global Campaign

    A strategy and global campaign that took the BMW X4 and X6 into unknown places.

  5. 05

    BMW Driving Pleasure Stories • Campaign Platform

    Campaign platform that turned real stories from BMW drivers into branded content, all connected by one hashtag: #BMWstories.

  6. 06

    BMW 2 Series Active Tourer • Global Launch

    Built around the many roles one car can play, "One key for everything" launched a global campaign for BMW's first compact tourer.

  7. 07

    BMW 4 Series Concept Coupé • Global Campaign

    When does driving pleasure begin? Sooner than you think.

  8. 08

    NIVEA Men Body Shaving • Global Campaign

    A global launch campaign introducing Beiersdorf's first body shaving stick.

  9. 09

    Dulcolax The Science of Going • Global Campaign

    A visual campaign that reimagined digestion as clockwork: intricate, precise and reassuringly regular.

  10. 10

    Kombru Bio as Fck! • Concept & Naming

    Product concept, strategy, naming and tone of voice for a Hamburg-based organic kombucha brand that talks like it brews: raw, bold and unfiltered.

  11. 11

    Viva con Agua Flaschenkino • Concept & Naming

    Part app, part art installation, Flaschenkino uses interactive storytelling to raise awareness for Viva con Agua's clean drinking water projects around the world.

  12. 12

    Little Battersea • Concept & Naming

    Naming and brand identity for a Portuguese boutique shop selling premium and organic fashion swaddles.

  13. 13

    Glo Livin' Loud • Music Video

    Concept and script for a single-take music video created for Glo's social campaign, featuring VIZE and ILIRA.

  14. 14

    Adidas On the Edge • Documentary

    A branded documentary following Wass, a French freestyler of Algerian descent, on a journey back to his roots and into the transformative power of sport.

  15. 15

    Mulheres Empilhadas • Limited Series

    A series bible for a crime drama adapted from Patrícia Melo's novel. A junior attorney confronts her own past while pursuing justice across a series of femicide trials in Brazil's westernmost region.

Archive · 6